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Label:Henry Holt and Co.
Languages:
English,English,English,
Manufacturer: Henry Holt and Co.






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Product Description:

From the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of an industry and its charismatic characters
 
No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes—one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty’s mating of star power to the marketing of perfume, watching Sex and the City’s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?
 
In Paris at the elegant Hermès, we see Jean Claude Ellena, his company’s new head perfumer, given a challenge: he must create a scent to resuscitate Hermès’s perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr’s informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.

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The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York

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Rating : - Another great book by Chandler.
Chandler Burr is the resident perfume critic for The New York Times. In this capacity he writes regular reviews ("Scent Notes"), which initially strike one as unbelievably precious, but are ultimately kind of engaging. His previous book, "The Emperor of Scent", about the science of smell, was one of the best examples of science writing I've ever read.

This book, an account of the development and launch of two new perfumes, "Lovely" by Coty for Sarah Jessica Parker, and "Jardin sur le Nil" by Hermes, doesn't quite match the brilliance of "The Emperor of Scent", but it is engagingly written and was a very enjoyable read. To some extent, the science writing, which I think is Burr's particular strength, takes a back seat as he describes all of the other facets of product development. Which he does with the same intelligence and wit that characterized his earlier book: his take on the relationships among the various players at Hermes, as well as on SJP's unusual degree of personal involvement in the development of "Lovely" is nuanced and perceptive. Occasionally, Chandler's inner geek takes over, treating the reader to two pages of chemical details. Personally, I found this kind of charming, but other readers might not agree.

A smart, highly readable, account of a subject to which you may not have given much thought. My only caveat would be that, given Chandler's exceptional talent for science writing, I'd love to see him take on something a little more weighty next time around. For example, biotechnology, genetic testing, or pharmaceutical drug development: anyone who can write so vividly about the world of fragrance chemistry could undoubtedly contribute significantly in making these topics more accessible to a general audience.

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