Writing for the Web 3.0 (Self-Counsel Writing Series)

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Label:Self-Counsel Press
Languages:
English,English,English,
Manufacturer: Self-Counsel Press

Editor Reviews:

Product Description:
Creating exciting and interesting web pages and websites takes more than just fancy graphics and flash animations - they need to be lovingly crafted, and filled with engaging text. "Writing for the Web" is a complete guide for anyone wanting to write persuasive and interesting web content that will draw surfers in, and get them interested so they keep coming back. It also teaches readers how to adapt content from print media, avoid common errors, edit material for an international audience, develop content for corporate websites, and explore the rapidly increasing world of online freelance writing. This is an essential volume for anyone that wants to create a website they can be proud of, and that others will want to return to again and again.

Amazon.com Review:
Publishing on the Web is a very simple task. Publishing content that works well in the online medium and communicates effectively is quite another matter. In Writing for the Web, author and freelance writer Crawford Kilian shares his insights about producing just the right type and amount of content for your target sites.

Kilian acknowledges early on his bias toward print publishing, but his viewpoint offers a particularly relevant discussion for other writers moving traditional content to the Web. Throughout the book, he emphasizes his three principles of Web text: orientation, information, and action. These principles wisely expand the reader's view from content and grammar to the special interactivity and technical-viewing aspects of reading online.

The book is quite brief at only 140 pages, but contains some useful traditional style tips, such as using active tense, strong verbs, and precise word choices. Ironically, the book doesn't include any screen shots to illustrate formatting guidelines in action on real Web sites. This lack of visual connection to the presented techniques detracts from the book's effectiveness.

Nothing ruins the first impression of your Web site than poorly designed content or documents haphazardly ported to electronic form. This book isn't an end-all reference to Web-content presentation, but it certainly offers some useful tips for writing effectively for cyberspace. --Stephen W. Plain

Topics covered:

On-screen text
Web-site structure
Content organization
Writing style guidelines
Web text editing
Corporate content
Resumes
Personal pages
Marketing

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Writing for the Web 3.0 (Self-Counsel Writing Series)

Amazon Price: $13.22

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	Customer Reviews: Average Rating: Rating : - Writing for the Web Wins This practical book gives great specific guidelines in an easily-understood and instantly usable way. I applied a couple of principles from the first chapter immediately to my writing. The examples are well-done, and very clear. Any how-to book that can be immediately be used within hours of its purchase is well worth the price. A CD-Rom is included with exercises and examples, and the book itself has exercises. Very practical - great job! + See Full Customer Review

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